This Trademark and Logo Usage Policy (“Trademark Policy”) sets forth the rules established by the American Society of Estate Liquidators (“ASEL”) for using or referring to ASEL’s trademarks, product and service names, logos and slogans (collectively, “ASEL Trademarks” or each an “ASEL Trademark”). This Trademark Policy applies to all ASEL affiliates and those otherwise authorized by ASEL to use any ASEL Trademark. ASEL reserves the right to modify this Trademark Policy as it deems necessary or appropriate, including by written agreement or license with third parties.
ASEL considers its trademarks to be an important part of the brand identity and it is important that its trademarks not be altered in any way. In order to ensure that ASEL maintains consistent brand recognition, we require that anyone authorized to use an ASEL Trademark adhere to this Trademark Policy.
I. USE OF ASEL TRADEMARKS MUST BE APPROVED AND AUTHORIZED BY ASEL
ASEL Associates and other affiliates may only use ASEL Trademarks in a manner that has been approved and authorized by ASEL, in writing, by an authorized representative of ASEL. In addition to the other provisions set forth in this Trademark Policy, third parties must comply with the terms of any written agreement with ASEL.
Similarly, third parties are prohibited from using ASEL trade dress for their own products, including any of the distinctive ornamental features of ASEL products and packaging. Any such use must be approved by ASEL.
II. GUIDELINES FOR AUTHORIZED USERS OF ASEL TRADEMARKS
Even when accurately describing a relationship with ASEL, or support of products or services of ASEL, third parties should not assume that they have the right to use any ASEL logo except as specifically provided by a license or other written agreement with ASEL.
a. Trademark Symbols
Any person or entity permitted to use an ASEL Trademark must attribute the proper symbol with the trademark. Always use the ® symbol with the ASEL logo.
b. Trademark Legends
The trademark legend identifies ASEL’s Trademarks. The legend should be printed in legible type and in a location typically used for copyright and other legal notices. For example, the legend may be printed at the end of a document, on the back of a package, on the front cover of documentation, or on the bottom of a web page.
Please note that third-party licensees will often be legally obligated by license to use an ASEL Trademark legend that also indicates that the ASEL Trademarks are used under license. Unless you have an agreement with ASEL that indicates otherwise, the legend should appear as follows:
ASEL®, American Society of Estate Liquidators and Design and logos are trademarks or registered trademarks of The American Society of Estate Liquidators®.
c. Websites and Domain Names
Authorized third parties are permitted to use ASEL Trademarks on websites only when the content of the website complies with this Trademark Policy and ASEL’s Code of Ethics available at www.ASELonline.com.
d. Logo Artwork
ASEL logos will be provided for new and renewal memberships subject to the conditions included in this Trademark Policy. If you have any other questions regarding logo usage, contact ASEL.
e. Promptly Report Suspected Infringements
Please report any infringement of ASEL Trademarks or trade dress to Service@ASELonline.com. Please provide as much detail as possible regarding the identity of the potentially unauthorized user, as well as the suspected unauthorized use.
f. Unauthorized use or misuse of any ASEL trademark or logo
Any unauthorized use or misuse of any ASEL trademark or logo is grounds for denial of any membership application and termination of any existing membership.
Any questions regarding this Trademark Policy or any other aspect of using ASEL Trademarks should be directed to ASEL at the following address: Service@ASELonline.com