Why ASEL » Industry Leadership

Taking the Lead – Propelling the Industry Toward Excellence

As the #1 professional Estate Sale Association, #1 educator, and the #1 advocate for estate sales professionals, you can be assured ASEL is committed to bringing a high level of credibility, competency and excellence to not only our members, but to the industry as a whole.

ASEL was founded out of a passion to help others become successful in the estate liquidation industry. Taking a leadership role when no one else would, ASEL has leveraged the expertise and know-how of experts passionately willing to “pay it forward” in sharing best practices for those entering into the industry to learn and grow. Through this vision, our estate sales association offers training, support and resources you simply cannot get anywhere else in the industry.

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